News

MSA Focus is proud to celebrate the continued evolution of our long-standing partnership with the forward-thinking team at Atmedia Group. This collaboration has consistently pushed the boundaries of innovation in Ad Sales, and we are excited to announce its extension into the fifth generation of MSA Focus software. This milestone reflects more than just technological … Continued

MSA Focus International Limited (MSA Focus), a leading provider of broadcast management and resource scheduling solutions, announced that PCCW Media Limited (PCCW), Hong Kong’s premier telecommunications provider, has chosen to upgrade its broadcast management system to MSA Focus’s advanced Pulse platform. This decision marks a significant evolution in a partnership that began in 1999. PCCW has consistently … Continued

MSA Focus International Limited, a globally recognized leader in broadcast software solutions, announced a significant strategic win, having been awarded a tender by Malaysia’s premier public affairs network, TV Alhijrah. The contract for the supply and implementation of the acclaimed Pulse Broadcast Management System underscores MSA Focus’s established reputation for delivering robust, mission-critical technology to … Continued

It is written into UK legislation that the UK’s public service broadcasters (BBC, ITV, Channel 4 and Channel 5) must be ”free at the point of access”. Currently broadcasters are paying to distribute their content both online and via traditional methods. But with costs rising and fewer people using the Digital Terrestrial TV (DTT) service, … Continued

We’re at the height of the streaming wars; over the last few years content distribution has become more fragmented than ever, audiences are overrun with choice and the current pressure on household finances can leave consumers overwhelmed by the number of subscriptions they need to manage and pay for. And with costs continually rising, the … Continued

Operators need increasingly more adaptable, intelligent, and extensible systems to manage the multiple delivery and revenue streams available to them. Introducing, Buzzflo – a digital-first, AI enabled content management solution for multi-platform video-on-demand (VOD) and streaming content delivery, designed specifically to meet the needs of today’s dynamic media landscape and diversifying audience requirements. Platform agnostic … Continued

Broadcast and content management systems have always been about making businesses more effective; validating data and processes, establishing clear workflows, promoting decision making based on accurate, relevant information and interfacing with third party and legacy systems to help facilitate this. As the shift from traditional broadcasting methods towards more advanced, technology-driven approaches and cloud-based solutions … Continued

The surge in sVOD services seems to have reached saturation point, subscriptions are stalling (if not declining), subscriber churn is high and to top it all off the main players are also introducing (limited!) advertising – and who wants to pay to watch adverts? Broadcasters have been investing heavily in OTT streaming services; securing new … Continued