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Let me take you on an imaginary tour of a car factory. The production line is largely automated, with all the parts appearing at the right point and the right time to be fitted. Cars are spray painted by robots. Given that there might be several levels of trim and maybe a dozen colours offered … Continued

With the squeeze on traditional broadcast advertising brought about by the advent of “online” and the rise in on-demand services of all descriptions, a traditional broadcast TV station’s ability to command premium prices from big spending, big budget advertisers has decreased – and as a result ad-sales revenues have suffered. Naturally, this paradigm shift quickly … Continued

In years gone by, families would gather around the television set to watch their favourite programmes together, but those days have been and gone. The rise of on-demand services, such as BBC iPlayer and 4oD, have put an end to the need for everybody to watch shows at the same time. This has had an … Continued

In the brave new connected world, we sometimes get so carried away by what the technology allows us to do that we forget the basics: What we are trying to achieve in the first place, and the underlying economics that allow us to do it. So let me trot out one of the oldest clichés … Continued

I hate to blow my own trumpet, but I am pretty sure I coined the phrase that the consumer ideal is “the content they want to watch, where they want to watch it, when they want to watch it”. I certainly wrote it a lot 15 or more years ago, and it seemed to stick. … Continued

Wouldn’t it be nice if your sales team could sell remotely? If they had “in the field” access to the latest schedules with informative EPG, airtime inventory status and buying rates allowing them to make informed decisions based on real-time data during negotiations. If they had the ability to directly create proposals and place orders … Continued

Audiences have always had a desire to watch programmes when they like, despite the best endeavours of broadcast schedulers to give them the right content at the right time. So when – and how – did video on demand start? The first move, of course, was the home video recorder, which first made it onto … Continued

On Saturday 24th June 2017 an intrepid team from MSA Focus participated in this year’s Race the Sun in support of the children’s charity Action Medical Research, dedicated to improving the health of babies and children. The day of the event had finally arrived, with Team MSA Focus (Tony Rees, Martin Long, Mathew Dymond and … Continued