What is Media Asset Management (MAM)?
When the Lumiére Brothers went out in 1896 and shot The Arrival of a Train, the first ever movie, I think it is fairly safe to say they wrote down what they had filmed and how they had shot it. They probably recorded the lens aperture and any camera settings, and maybe some exposure detail … Continued
Read moreShould we be planning for Brexit?
If you are based in the UK, it is the one topic above all else that dominates political and economic discussion. If you are in Europe it is a major concern. Outside that group, you may be forgiven for asking what all the fuss is about the United Kingdom leaving a trading bloc. Whatever your … Continued
Read moreWhat is broadcast management software?
Let me take you on an imaginary tour of a car factory. The production line is largely automated, with all the parts appearing at the right point and the right time to be fitted. Cars are spray painted by robots. Given that there might be several levels of trim and maybe a dozen colours offered … Continued
Read moreBuilding confidence & developing ad-sales revenue without increased cost or complexity – is it really possible?
With the squeeze on traditional broadcast advertising brought about by the advent of “online” and the rise in on-demand services of all descriptions, a traditional broadcast TV station’s ability to command premium prices from big spending, big budget advertisers has decreased – and as a result ad-sales revenues have suffered. Naturally, this paradigm shift quickly … Continued
Read moreYoung People Are Watching Less TV But Live Events Are As Popular As Ever
In years gone by, families would gather around the television set to watch their favourite programmes together, but those days have been and gone. The rise of on-demand services, such as BBC iPlayer and 4oD, have put an end to the need for everybody to watch shows at the same time. This has had an … Continued
Read morePaying for on-demand content: SVoD and TVoD
In the brave new connected world, we sometimes get so carried away by what the technology allows us to do that we forget the basics: What we are trying to achieve in the first place, and the underlying economics that allow us to do it. So let me trot out one of the oldest clichés … Continued
Read morePulse Extensions: Real time data at your fingertips for more collaborative client relationships
Wouldn’t it be nice if your sales team could sell remotely? If they had “in the field” access to the latest schedules with informative EPG, airtime inventory status and buying rates allowing them to make informed decisions based on real-time data during negotiations. If they had the ability to directly create proposals and place orders … Continued
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