Early Adoption puts finger on the Pulse for Siminn
Following a series of successful workshops over the course of the last nine months, several existing and prospective clients are looking at early adoption of ForeTV Pulse: The latest generation of MSA Focus’ class leading Broadcast Management Solution, ForeTV; with long-standing MSA Focus customers and ForeTV users, Icelandic TV network Siminn, already signed up and … Continued
Read moreWhy is TV scheduling important?
Before tackling the question why is TV scheduling important, we should take a step back. The first question to be answered is: what is a TV channel? A television channel is a brand. To take just one definition from the many marketing gurus on the web, a brand “is your promise to your customer. It … Continued
Read moreWhat to look for in a digital asset management system
Asset management is nothing new. We have had asset management systems since the dawn of television. We just did not call it that. Imagine a can of film on the shelf in the vault. It has technical metadata: we can see whether it is 16mm or 35mm. The label on the front of the can … Continued
Read moreThe Rise of Cardiff’s Media Industry
Wales has long been a valued location for the film and television industry. The BBC began broadcasting in Cardiff way back in 1923 but the vast majority of development has occurred in recent years. According to a report conducted by the city council, employment in the film, television and multimedia sector increased by over 40% … Continued
Read moreMSA Focus Asian Roadshow dates and locations
MSA Focus Asian Roadshow dates and locations. It’s not too late to book an appointment If you are interested in the team visiting your station to discuss and demonstrate the industry leading functionality and time saving toolsets available in ForeTV Pulse, please contact Mr LC Phua in our Kuala Lumpur office directly (lcphua@msafocus.com.my) … Continued
Read moreTelevision advertising: a shift in the dynamics?
Advertising via television is nothing new, companies have been marketing via TV since the mid-1950s, but there has been a clear change in the way that businesses have gone about this in recent times. The rapid growth of digital, from standard web to social platforms and video-on-demand systems has contributed to a new era of … Continued
Read moreABU shows successful introduction of ForeTV Pulse
MSA Focus’ attendance at the ABU Digital Broadcasting Symposium in Kuala Lumpur, Malaysia once again proved to be very successful. Taking place from 6th-9th March 2017, this year’s show was hosted by the Royal Chulan Hotel in Kuala Lumpur, a new venue for 2017. For MSA Focus this proved to be a positive change, with … Continued
Read moreMSA Focus to Race the Sun for Action Medical Research
An intrepid team from MSA Focus will be participating in this year’s Race the Sun in support of the children’s charity Action Medical Research, dedicated to improving the health of babies and children. The challenge is for a team of four to cycle, hike and canoe their way around a set course around the stunning … Continued
Read moreLong Form vs Short Form Content: Which is more effective?
The whole ‘long form vs short form’ argument is nothing new. For years, technology experts have pushed to find ground-breaking results to prove once and for all which form is the best for guaranteeing positive results and feedback. For me, it is hard to suggest that one form is better than the other. If you … Continued
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