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Broadcast and content management systems have always been about making businesses more effective; validating data and processes, establishing clear workflows, promoting decision making based on accurate, relevant information and interfacing with third party and legacy systems to help facilitate this. As the shift from traditional broadcasting methods towards more advanced, technology-driven approaches and cloud-based solutions … Continued

The surge in sVOD services seems to have reached saturation point, subscriptions are stalling (if not declining), subscriber churn is high and to top it all off the main players are also introducing (limited!) advertising – and who wants to pay to watch adverts? Broadcasters have been investing heavily in OTT streaming services; securing new … Continued

Content owners and broadcasters have long seen, and successfully used, social media as a place to promote TV shows and engage potential viewers. However, they are now partnering with social media platforms in more innovative ways to both attract new viewers and generate revenue. It’s widely recognised that social media platforms can be a perfect … Continued

Despite it’s low profile, Management Science Associates (MSA) makes a big impact across many industries. Data is all around us, driving decision-making processes everywhere from your child’s school to your favorite sports team’s locker room. The number of bytes of data produced everyday is estimated to be in the quintillions, and this information is used … Continued

A leading Hong Kong based media and entertainment provider, and long term MSA Focus partner, has once again placed its trust in MSA Focus software solutions by recently inking a deal to upgrade to ForeTV Pulse, the current generation of MSA Focus’ award winning Broadcast Management Solution. Driven by a requirement to improve efficiency and … Continued

As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking – taking all our eyeballs along for the ride. The freedom to watch anywhere, anytime, on anything has become a foundation of the way we consume video content in the modern world. And as traditional broadcasters launch their own … Continued

The fact that publishers and broadcasters are gravitating towards FAST or “Free Ad-Supported Streaming Television”, should not come as any surprise: Content distribution is more fragmented than ever, audiences are overrun with choice and the current pressure on household finances is putting the squeeze on subscription-based services (including traditional cable packages) – monthly costs are … Continued

With the continued rise of, and appetite for VOD and streaming services, traditional broadcasters are under great pressure to stay ahead of the curve, or at the very least to deliver a service that meets consumer expectations. As such it is incumbent on broadcasters to provide a diverse catalogue of viewing options that include linear … Continued