Find out the latest MSA Focus and broadcast management news

Pulse Extensions: Real time data at your fingertips for more collaborative client relationships

Wouldn’t it be nice if your sales team could sell remotely? If they had “in the field” access to the latest schedules with informative EPG, airtime inventory status and buying rates allowing them to make informed decisions based on real-time data during negotiations. If they had the ability to directly create proposals and place orders … Continued

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When did video on demand start?

Audiences have always had a desire to watch programmes when they like, despite the best endeavours of broadcast schedulers to give them the right content at the right time. So when – and how – did video on demand start? The first move, of course, was the home video recorder, which first made it onto … Continued

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Bikes, Boots & Boats: Race the Sun Report

On Saturday 24th June 2017 an intrepid team from MSA Focus participated in this year’s Race the Sun in support of the children’s charity Action Medical Research, dedicated to improving the health of babies and children. The day of the event had finally arrived, with Team MSA Focus (Tony Rees, Martin Long, Mathew Dymond and … Continued

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Cloud Services: A Positive Shift Across The Industry

Cloud services and cloud computing have been helping to transform and adapt media and technology ideas for quite some time. In fact, early cloud services date back as far as the 1950s, however a seismic shift has occurred in recent years. Nowadays, cloud computing is everywhere – the change was both quick and fundamental, and … Continued

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Early Adoption puts finger on the Pulse for Siminn

Following a series of successful workshops over the course of the last nine months, several existing and prospective clients are looking at early adoption of ForeTV Pulse: The latest generation of MSA Focus’ class leading Broadcast Management Solution, ForeTV; with long-standing MSA Focus customers and ForeTV users, Icelandic TV network Siminn, already signed up and … Continued

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Why is TV scheduling important?

Before tackling the question why is TV scheduling important, we should take a step back. The first question to be answered is: what is a TV channel? A television channel is a brand. To take just one definition from the many marketing gurus on the web, a brand “is your promise to your customer. It … Continued

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What to look for in a digital asset management system

Asset management is nothing new. We have had asset management systems since the dawn of television. We just did not call it that. Imagine a can of film on the shelf in the vault. It has technical metadata: we can see whether it is 16mm or 35mm. The label on the front of the can … Continued

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The Rise of Cardiff’s Media Industry

Wales has long been a valued location for the film and television industry. The BBC began broadcasting in Cardiff way back in 1923 but the vast majority of development has occurred in recent years. According to a report conducted by the city council, employment in the film, television and multimedia sector increased by over 40% … Continued

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MSA Focus Asian Roadshow dates and locations

MSA Focus Asian Roadshow dates and locations. It’s not too late to book an appointment     If you are interested in the team visiting your station to discuss and demonstrate the industry leading functionality and time saving toolsets available in ForeTV Pulse, please contact Mr LC Phua in our Kuala Lumpur office directly ( … Continued

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