Advertising

As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking – taking all our eyeballs along for the ride. The freedom to watch anywhere, anytime, on anything has become a foundation of the way we consume video content in the modern world. And as traditional broadcasters launch their own … Continued

MSA Focus is extremely proud and excited to announce that US cable MSO Sparklight, through premier business technology consultancy Trace3, has selected ForeTV Pulse to underpin its cable ad-insertion operation. Sparklight were looking to replace their end-of-life legacy systems with a modern, adaptable solution that would support their business as it grows into the future. … Continued

Having secured a major new deal to implement the ForeTV Pulse Broadcast Management Solution at leading Hungarian Sales House AT Media, MSA Focus are pleased to announce that Phase 1 of the implementation is nearing completion with initial go-live slated for April 2022. AT Media were looking to upgrade aging systems and consolidate its sales … Continued

MSA Focus are pleased to announce their attendance at NAB, Las Vegas in April this year (NAB Show 6-11 April 2019). Over the course of the show, MSA Focus will be showcasing their US centric Traffic & Billing solution, ForeTV Prism in a series of selective one-to-one sessions.     Building on the core concepts … Continued

‘You can skip this intro’. Sound familiar? Well, please don’t this time. You’ll likely miss something important. If you’ve been watching certain stream-able content platforms like Netflix, Amazon Prime, etc. you’ll recognise it as a commonplace option. The odds are that over the Christmas period someone in your household was idly complaining about having to sit … Continued

With the squeeze on traditional broadcast advertising brought about by the advent of “online” and the rise in on-demand services of all descriptions, a traditional broadcast TV station’s ability to command premium prices from big spending, big budget advertisers has decreased – and as a result ad-sales revenues have suffered. Naturally, this paradigm shift quickly … Continued