MSA Focus is extremely proud and excited to announce that US cable MSO Sparklight, through premier business technology consultancy Trace3, has selected ForeTV Pulse to underpin its cable ad-insertion operation.
Sparklight were looking to replace their end-of-life legacy systems with a modern, adaptable solution that would support their business as it grows into the future. The user-friendly UI and advanced feature-set of the ForeTV Pulse Ad-Sales, Inventory and Traffic Management modules alongside the knowledge and experience of the skilled team at MSA Focus, gave Sparklight confidence in not only the suitability of the software solution but in MSA Focus’ ability to deliver.
ForeTV Pulse will be used to manage and process around 3200 schedules a day for over 40 Channels delivered across 80 distinct headends.
Schedules will be imported from ShowseekerTM, with ForeTV Pulse automatically creating the corresponding Sales Logs in preparation for ad-insertion using both manual booking processes and configured automated routines.
Available inventory will be generated through imports from AdSailsTM, which will automatically create the necessary Contract and Orderline information within Pulse.
Full Running Order exports detailing the precise placement and intended TX time of each spot will be produced for each Channel before corresponding As-Run files are imported back into the system for Post-TX verification, make-good and invoice processing.
“To work with a major US cable provider such as Sparklight is a fantastic opportunity for MSA Focus” commented MSA Focus Senior Broadcast Consultant, Adrian Maggs “ForeTV Pulse is proven solution for this type of Ad-Sales and Traffic Management, and alongside Trace3 we’re excited to leverage and further develop the advanced functionality of ForeTV Pulse in the US Cable Marketplace”
Interest in ForeTV Pulse with its rich and versatile feature-set, low cost of ownership, extensibility, and ease of use, continues to grow both in the US and across the world. With this project a testament to MSA Focus’ position as a leading supplier of Ad-Sales, Inventory and Traffic Management solutions in the global marketplace
