Is now the time for traditional broadcasters to take back their audience and restore advertising revenue?
The surge in sVOD services seems to have reached saturation point, subscriptions are stalling (if not declining), subscriber churn is high and to top it all off the main players are also introducing (limited!) advertising – and who wants to pay to watch adverts? Broadcasters have been investing heavily in OTT streaming services; securing new … Continued
Read moreTargeted Personalized Ads – are they coming as FAST as they should?
As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking – taking all our eyeballs along for the ride. The freedom to watch anywhere, anytime, on anything has become a foundation of the way we consume video content in the modern world. And as traditional broadcasters launch their own … Continued
Read moreStreaming and Advertising
‘You can skip this intro’. Sound familiar? Well, please don’t this time. You’ll likely miss something important. If you’ve been watching certain stream-able content platforms like Netflix, Amazon Prime, etc. you’ll recognise it as a commonplace option. The odds are that over the Christmas period someone in your household was idly complaining about having to sit … Continued
Read moreBuilding confidence & developing ad-sales revenue without increased cost or complexity – is it really possible?
With the squeeze on traditional broadcast advertising brought about by the advent of “online” and the rise in on-demand services of all descriptions, a traditional broadcast TV station’s ability to command premium prices from big spending, big budget advertisers has decreased – and as a result ad-sales revenues have suffered. Naturally, this paradigm shift quickly … Continued
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