Broadcast and content management systems have always been about making businesses more effective; validating data and processes, establishing clear workflows, promoting decision making based on accurate, relevant information and interfacing with third party and legacy systems to help facilitate this.
As the shift from traditional broadcasting methods towards more advanced, technology-driven approaches and cloud-based solutions continues; integration and interoperability are as important as ever in creating those efficient workflows; where data can be transferred, consumed and processed seamlessly across a number of specialised systems. It’s just that those systems may now be different, evolving and in greater number.
Some of these systems, services and data-types might be relatively new to broadcast, some may have become more relevant, some simply more important and others still evolving. The reality is though that most, if not all, will become essential (if they aren’t already) for the curation, delivery and effective monetisation of video content in the modern age.
- Standardised content meta-data and ID’s to promote search and discovery and enable connections between linear and on-demand content.
- Ad Servers for targeting, DAI (Dynamic Ad Insertion) and programmatic.
- Audience segmentations and measurement data for content recommendation and both content and ad targeting
- Media meta-data, encoding, transcoding and optimization for all screens, resolutions and connection speeds.
- Analytics for performance review, insights, planning and targeting.
It’s a data game. But to get value from that data there must be integrated systems, toolsets and functionality to help manage the process.
And with more potential content distribution channels than ever before providing greater possibilities to reach audiences anytime and anywhere; scalability, flexibility, and cost efficiency are key.
The future of TV and video is defined by innovation, interactivity, and inclusivity. As technology continues to evolve and audience preferences evolve, broadcasters must embrace change and forge meaningful connections and partnerships.
However, content or broadcast management systems of some description will remain central to the workflow as we all move forward.
