Is now the time for traditional broadcasters to take back their audience and restore advertising revenue?
The surge in sVOD services seems to have reached saturation point, subscriptions are stalling (if not declining), subscriber churn is high and to top it all off the main players are also introducing (limited!) advertising – and who wants to pay to watch adverts? Broadcasters have been investing heavily in OTT streaming services; securing new … Continued
Read moreAnother win for MSA Focus as long-term partner continues relationship with upgrade and new development.
A leading Hong Kong based media and entertainment provider, and long term MSA Focus partner, has once again placed its trust in MSA Focus software solutions by recently inking a deal to upgrade to ForeTV Pulse, the current generation of MSA Focus’ award winning Broadcast Management Solution. Driven by a requirement to improve efficiency and … Continued
Read moreWhat do we mean by “Broadcast Management”?
“Broadcast management” is a term often used but not always fully understood. Its broad nature can often lead to confusion and time wasted in discovery of what is actually required as a solution. Add to this the disrupted nature of the content delivery market place, with many players not coming from a traditional broadcast TV … Continued
Read moreThe challenges of Sport Broadcasting
Broadcasting live sport events in 2017 is nothing like it was two decades or so ago. You can’t seem to get through a football match or rugby fixture without being fed live odds during the interval, latest score updates and highlights from other matches. And on top of this there are the multitude of live … Continued
Read moreBlurring the lines between linear and non-linear
Just a few weeks before sitting down to write this, the news broke of Facebook Watch. It is “home to a wide range of shows, from reality to comedy to live sports”, according to Facebook. Harsher people than I might suggest that it is a challenge to YouTube: a single portal to access a huge … Continued
Read moreYoung People Are Watching Less TV But Live Events Are As Popular As Ever
In years gone by, families would gather around the television set to watch their favourite programmes together, but those days have been and gone. The rise of on-demand services, such as BBC iPlayer and 4oD, have put an end to the need for everybody to watch shows at the same time. This has had an … Continued
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