A leading Hong Kong based media and entertainment provider, and long term MSA Focus partner, has once again placed its trust in MSA Focus software solutions by recently inking a deal to upgrade to ForeTV Pulse, the current generation of MSA Focus’ award winning Broadcast Management Solution.
Driven by a requirement to improve efficiency and evolve internal workflow, key ForeTV Pulse functionality was identified as being able to provide both the immediate benefits needed, and the scope to evolve the business moving forward.
- Custom meta-data form designer
- BXF interface configurator
- Ease of integration through native API
- User friendly, enhanced web-based workflow module.
- “Single Log” linear schedule and ad-sales management concept.
- Fully integrated VOD modules.
The implementation will include a number of partner developments to evolve and update previous custom functionality solutions to better fit current operations and workflow. This includes direct input into MSA Focus’ longer term product development roadmap.
MSA Focus software will contribute to the management and curation of all linear, VOD and OTT content for the provider, including comprehensive linear ad-sales, traffic and inventory operations.
“We are delighted for the opportunity to continue this long-standing partnership, and see it as testament to MSA Focus’ approach” commented MSA Focus Regional Manager, Phua Lik Chin, “We pride ourselves on a record of forward thinking and adaptable development, yet building real relationships with our clients is just as important to us as the solutions we provide them with. It is through these relationships that we are able to truly understand the needs of a broadcaster and in turn provide them with meaningful solutions. We look forward to the continued growth and evolution of this partnership into the future, while continuing to provide tangible real-world benefits to the business.”
ForeTV Pulse is an “end-to-end” integrated and scalable broadcast management solution, providing a comprehensive technological solution for multi-platform content delivery, sales and inventory management.
