MSA Focus International Limited (MSA Focus), a leading provider of broadcast management and resource scheduling solutions, announced that PCCW Media Limited (PCCW), Hong Kong’s premier telecommunications provider, has chosen to upgrade its broadcast management system to MSA Focus’s advanced Pulse platform.
This decision marks a significant evolution in a partnership that began in 1999. PCCW has consistently relied on MSA Focus’s technology, starting with the Perspective system, before upgrading to ForeTV. The latest migration to the state-of-the-art Pulse platform underscores PCCW’s commitment to maintaining a technological edge and the enduring trust between the two companies.
The Pulse platform is designed to meet the complex demands of modern media enterprises. It offers enhanced capabilities in resource scheduling, media management, and operational workflow automation. By adopting Pulse, PCCW will benefit from greater operational efficiency, improved scalability to handle new services and channels, and a future-proof architecture that adapts to the rapidly changing media landscape.
Mark Evans, Managing Director of MSA Focus, commented, “We are incredibly proud that PCCW, a leader in the Asian media market, has once again placed its trust in MSA Focus. The fact that a client of PCCW’s caliber has been with us for over two decades, through three generations of our technology, is the highest endorsement we could receive. The implementation of Pulse at PCCW is not just an upgrade; it’s the next chapter in a collaborative partnership focused on driving the future of broadcasting.”
The implementation project is scheduled to begin immediately, with MSA Focus’s professional services team working closely with PCCW’s technical staff to ensure a smooth and efficient transition.
About PCCW Media Limited
PCCW Media Limited is a leading Hong Kong-based media and entertainment company, offering a wide range of services including pay-TV, over-the-top (OTT) video streaming, and digital media content. It is part of PCCW Limited, a Hong Kong-based telecommunications provider.
