MSA Focus International Limited, a globally recognized leader in broadcast software solutions, announced a significant strategic win, having been awarded a tender by Malaysia’s premier public affairs network, TV Alhijrah. The contract for the supply and implementation of the acclaimed Pulse Broadcast Management System underscores MSA Focus’s established reputation for delivering robust, mission-critical technology to leading broadcasters.
This partnership will equip TV Alhijrah with the full suite of the Pulse platform, a cornerstone of modern broadcast operations. The implementation is designed to future-proof the broadcaster’s workflow, creating a unified environment for content scheduling, media management, and playout. This award reflects continued market confidence in MSA Focus’s ability to provide scalable and efficient solutions that drive operational excellence.
The selection of Pulse by TV Alhijrah after a competitive tender process is a testament to the system’s proven performance and MSA Focus’s standing in the industry. Renowned for its reliability and innovative approach, the Pulse platform will enable TV Alhijrah to achieve new levels of efficiency, streamlining content production and distribution to better serve its audience.
“We are proud to partner with TV Alhijrah, a decision that reinforces the market’s trust in our technology and our team,” said Mark Evans, Managing Director of MSA Focus International Limited. “Securing this tender is not just a contract win; it is a validation of our strategy to provide broadcasters with the tools they need to evolve and lead. Our reputation is built on successful implementations and lasting partnerships, and we are committed to ensuring TV Alhijrah reaps the full benefits of the Pulse ecosystem.”
The project will commence immediately, with a phased rollout planned to ensure a smooth transition for TV Alhijrah’s on-air operations.
