During the spring of 2017 MSA Focus embarked on a highly successful Asian Roadshow, which saw representatives from MSA Focus tour the Asia-Pacific region providing a series of introductory demonstrations of their next generation broadcast management solution: ForeTV Pulse.
As reported at the time, ForeTV Pulse was very well received and a number of more in depth follow-up sessions were requested and arranged almost immediately.
A series of successful workshops followed, and a year on MSA Focus are now very proud to announce that projects are well underway with both Radio Televisyen Malaysia (RTM), through Media City and UseeTV at Telkom Indonesia, to implement ForeTV Pulse as their central channel management, scheduling and ad-sales systems.
RTM are a public broadcaster and also Malaysia’s oldest, having celebrated their 70th anniversary back in 2016. Through Media City, MSA Focus will provide a phase 1 implementation serving 10 channels and comprising; the ForeTV Pulse Asset Management, Media Management, Scheduling and Ad-Sales modules alongside integration to Snell Morpheus automation, VizRT MAM and a dedicated EPG interface to provide EPG data directly to the Sofia EPG system.
UseeTV, delivered via the 2016 Asia-Pacific Stevie award winner for “Innovation in Technology Development”, Telekom Indonesia; is a multimedia IPTV cable service offering up to 101 local and international channels to its customers through a range of packages and platforms. MSA Focus will supply the complete ForeTV Pulse solution including Asset Management, Media Management, Scheduling, VOD and Ad-Sales modules for the management of all in-house and pass-thru channels. As part of the implementation ForeTV Pulse will integrate with Jgater for pass-thru playout and Hormonic Spectrum automation for in-house channels, with further interfaces to Huawei and ZTE for EPG and VOD/OTT platforms. A dedicated integration with bespoke in-house financial control systems will also be provided.
Both providers recognised the benefits available to them from the innovative features & toolsets available from ForeTV Pulse; with the intuitive UI, highly customisable meta-data libraries, flexible license definitions, feature rich sales booking module and single log approach offering both practical & time saving solutions right out of the box.
Interest in ForeTV Pulse continues to increase across the Asia-Pacific region, with further deals already in the pipeline and another highly successful presence at the recent ABU Digital Broadcasting Symposium 2018 in Kuala Lumpur providing a number of strong sales leads and requests for follow-up workshops
“We have been thrilled by the overwhelmingly positive response ForeTV Pulse has received from the market” said Phua Lik Chin, Head of the MSA Focus Asian Office in KL “There has been genuine interest in the functionality we have to offer and appreciation of the approach we have taken – and the interest seems to be growing. We are extremely proud to have not one but two major providers adopt ForeTV Pulse as their central channel management system and very much look forward to developing these relationships as we continue to develop and enhance the system.”
The ForeTV Pulse concept was first introduced to the market at IBC 2016 garnering positive response across the board. Alongside the same great functionality, reliability and ease of integration that ForeTV has come to represent, ForeTV Pulse offers a range of enhancements including:
- Enhanced usability though a clean, modern UI and streamlined adaptive feature sets
- A seamless integration through Planning, Sales and Presentation
- Late change notifications
- Advanced VOD capabilities with automatic catch-up placement
- Progressive inventory and sales booking functionality
- Integrated BI reporting
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