Targeted Personalized Ads – are they coming as FAST as they should?
As broadcast TV endures a quest for reinvention and transformation, the streaming revolution keeps on trucking – taking all our eyeballs along for the ride. The freedom to watch anywhere, anytime, on anything has become a foundation of the way we consume video content in the modern world. And as traditional broadcasters launch their own … Continued
Lee masFast Channels: The new linear, the missing link, the broadcasters saviour, or just the latest fad?
The fact that publishers and broadcasters are gravitating towards FAST or “Free Ad-Supported Streaming Television”, should not come as any surprise: Content distribution is more fragmented than ever, audiences are overrun with choice and the current pressure on household finances is putting the squeeze on subscription-based services (including traditional cable packages) – monthly costs are … Continued
Lee masStreaming & Advertising
‘You can skip this intro’. Sound familiar? Well, please don’t this time. You’ll likely miss something important. If you’ve been watching certain stream-able content platforms like Netflix, Amazon Prime, etc. you’ll recognise it as a commonplace option. The odds are that over the Christmas period someone in your household was idly complaining about having to sit … Continued
Lee masThe Future of Content Streaming
Everybody has a view on streaming, and OTT, and content to mobiles, and generally fulfilling the vision of what the consumer wants, when they want it, where they want it. That view, though, tends to come at the subject from the technical end. People have opinions on adaptive bitrate delivery, and encrypted media extensions, and … Continued
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