Focus on Content Management.

TVB Europe, Sept 2011

With catch-up and video-on-demand services growing in popularity worldwide, managing the content within the rights available is becoming an increasingly challenging activity. To help broadcasters maximise their commercial effectiveness, MSA Focus is continuing to extend the capabilities of its flagship ForeTV software package.

At IBC 2011 MSA Focus is demonstrating the new non-linear and sales traffic modules built on Windows Presentation Foundation. The new environment will be completed across the whole of the software suite by early 2012.

“We have already had great feedback on our new non-linear product,” commented Mark Evans, CEO at MSA Focus. “Users feel more comfortable when they can establish exactly how they look at the system and when they are confident that the data is linked and accessible all the way through the process.”

The tools in ForeTV are designed to help broadcasters managed content effectively across all platforms. Given the number of tasks around acquisition, rights and financing which form the background to business broadcast management, users need to be able to tune the system to present the information they require in a format which is clear and intuitive. MSA Focus is implementing Windows Presentation Foundation across the system to allow users to establish exactly the look and feel they require.

Along with the non-linear management module, the commercial sales module has also been updated. It now offers a clear touch screen system, which allows operators to rapidly book multi-day multi-channel campaigns. It also provides links between the broadcast and non-linear environments so advertisers can book pre-, mid- and post-roll commercials at the same time as linear spots.