Lumiere TV taps into MSA Focus

Reprinted from: IBC Daily News

Tues 15th Sept 2009

Lumiere TV in Cyprus has chosen MSA Focus ForeTV as its new channel management system to control 13 TV channels once install is completed by next May. Reddot Consulting will handle the installation and was involved in the proposal stage of the project.

"They chose MSA Focus because of the system's flexibility and because it is future proof," said Frank Griffin of Reddot Consulting. "Their existing system is eight years old and needed upgrading and the addition of functionality and scalability."

Mark Evans, MSA Focus managing director says the use of Microsoft® .NET® framework is key to the success MSA Focus' ForeTV has found in the marketplace. "We don't need to develop software but can instead buy components and plug them in to ForeTV." he explained. "Those cost reductions are then passed on to the client, reducing the cost of ownership."

The reduced cost also makes it easier to add functionality like the ability to more easily manage next generation services like targeted advertising and robust VoD services. " A lot of broadcasters want to jump on IPTV and VoD but are looking for systems that have an architecture that permits that expansion but won't cost a fortune" added Evans. "We've been pretty successful in achieving that".

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