MSA Focus' ForeTV available for the first time

Reprinted from: broadcastbuyer.tv

MSA Focus is to make the industry's most advance automated system for TV revenue management available for purchase for the first time at IBC2006.

ForeTV, a next-generation traffic & billing suite, manages income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD and related merchandise.

"The rise of the PVR has seen boradcasters' revenues from advertising tumble while new streams such as sponsorship and pay TV continue to rise," says MSA Focus MD Mark Evans. "Broadcasters have never had to control such complexity in their revenue sources so it is vital they have a means to manage them and obtain insights for business critical decisions. ForeTV is the only solution that does this effectively and efficiently."

Thought to be a year ahead of its rivals-in-the-makin, ForeTV pioneers the shift from proprietary software ro an industry-standard Visual Studio .NET platform for sales, scheduling, media asset management and income analysis. In addition to adverts and programmes, it manages revenues for promotions, interactive elements and secondary events such as sponsors' logos.

"To manage the multitude of new revenue-streams efficiently, it is no longer cost effective for broadcasters to retain disperate systems for each source of income and manually pull them together" says Evans, "ForeTV consolidates all income information in a single system so that however complex revenue streams become, managing them will always be simple. our abililty to comply with Web Servicces architecture further demonstrates our commitment to employing industry standards and ensure information can be consolidated as easily as possible from each disparate data source of the external applications to which we need to interface.