IBCTV News

September, 2006

MSA Focus debuted ForeTV™ at IBC2006. The traffic and billing suite manages income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD and related merchandise. To control such complexity in their revenue sources, broadcasters look to effectively manage new sources such as sponsorship and pay TV.

ForeTV™ shifts from proprietary software to an industry-standard Visual Studio.NET platform for sales, scheduling, media asset management and income analysis. In addition to advertisements and programs, it manages revenues for promotions, interactive elements and secondary events such as sponsors’ logos.

The Web services architecture ensures information can be consolidated as easily as possible from disparate data sources.