IBC Daily: MSA Focus tees up ForeTV

Reprinted from: IBC Daily

September 10th, 2006

MSA Focus is making its ForeTV automated management system for TV revenue available for purchase for the first time. The next-generation traffic & billing suite, managed income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD, and related merchandise. "As advertising revenues fall, ForeTV is the solution for the business behind broadcast,"said MSA Focus MD, Mark Evans, "Commercial broadcasting is not just about selling ad spots any more and the industry is crying our for a means to manage the multitude of new revenue streams effectively."

Evans said ForeTV marks a shift from proprietary software to an industry-standard Visual Studio .NET platform for sales, scheduling, media asset management and income analysis. 8.319.