MSA Focus to make ForeTV available at IBC 2006

Reprinted from: advanced-television.com

August 21st, 2006

Next-generation scheduling and revenue management system launch

Cardiff, UK, 21 July 2006: MSA Focus is to make the industry's most advanced automated management system for TV revenue available for purchase for the first time at IBC2006. ForeTV, a next-generation traffic & billing suite, manages income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD, and related merchandise.

"As advertising revenues fall, ForeTV is the solution for the business behind broadcast," says MSA Focus MD Mark Evans."Commercial broadcasting is not just about selling ad spots any more and the industry is crying out for a means to manage the multitude of new revenue streams effectively."

In a move ahead of its competitors, ForeTV marks a shift from proprietary software to an industry-standarf Visual Studio .NET platform for sales, scheduling, media asset management and income analysis. In addition to adverts and programmes, it manages revenues for promotions, interactive elements and secondary events such as sponsors' logos.

"in the past, each of these functions required its own system and dedicated hardware, which meant that each new revenue stream represented additional outlay to the broadcaster and consolidated overview," says Evans. "ForeTV reverses this practice with a single system that provides the business intelligence that TV managers need to make informed, strategic decisions."

MSA Focus is exhibiting at IBC2006 in Amsterdam between 7 and 12 September on stand 8.319.

MSA Focus International Limited is one of the world's leading developers of broadcast management systems, With worldwide market presence and an established global support network, its solutions are successfully installed at client sites in countries across four continents.

Established in 1988 and headquartered in Cardiff, the comapny is a division of Management Science Associates Inc. (MSA) of Pittsburgh, Pennsylvania USA.