MSA Focus to make ForeTV available at IBC 2006

Reprinted from: broadcastbuyer.tv

July 22nd, 2006

MSA Focus is to make the industry's most advanced automated management system for TV revenue available for purchase for the first time ar IBC 2006.

ForeTV, a next generation traffic & billing suite, manages income from all broadcast sources including advertising, sponsorship, iTV, PPV, VOD, NVOD, IPTV, SVOD and related merchandise.

"As advertising revenues fall, ForeTV is the solution for the business behind broadcast," says MSA Focus MD Mark Evans. "Commercial broadcasting is not just about selling ad spots any more and the industry is crying out for a means to manage the multitude of new revenue streams effectvely."

In a move ahead of it competitors, ForeTV marks a shift from proprietary software to an industry-standard Visual Studio .NET platform for sales, scheduling, media asset management and inclome analysis. in addition to adverts and programmes, it manages revenues for promotions, interactive elements and secondary evenets such as sponsors' logos.

"In the past, each of these functions required tis own sustem and dedicated hardware, which meant that each new revenue stream represented additional outlay to the broadcaster and no consolidated overview" says Evans. "ForeTV reverses this practice with a singel system that provides business intelligence that TV managers need to make informed strategic decisions."